OBVERSE

⁣⁢The coin's obverse depicts a pure rose with a supple and delicate corolla. Nine petals, a nod to the collection's 90th anniversary, surround a polished center. This center is encircled by an "O," the Lancôme signature, distinguished by its shimmering sheen on the petals' flesh. Through this design, Joaquin Jimenez offers his vision of the flower.
the brand's iconic image: modern, elegant and welcoming.⁤⁣

REVERSE

⁣⁢On the reverse, the same petals tell the story of Lancôme's expertise. Three motifs adorn the body of the flower, embodying the brand's three worlds: perfumery, skincare, and makeup. On one side, blooming roses evoke nature and the raw materials of the products. On the other, a fine guilloché pattern symbolizes the expertise of the
The design, reminiscent of the embossing found in makeup palette powders, is reminiscent of the three outer petals. These last petals are covered in waves forming a smile, like the bottle of the brand's iconic fragrance, La Vie est Belle. These waves also evoke the shape of a skipping stone on water, suggesting fluidity and the Absolue care. At the very center of the rose, the letter O, seemingly self-evident, connects the stages of the story depicted on the petals.⁤⁣